Uriah Hall x Shark!

This spot was produced and filmed with Ultimate Fight Champion Uriah Hall with the concept of the concept of pitting the king of the ring against the king of the ocean. The objective was to target and attract sports channel viewers to tune in to Nat Geo Wild.

RESULTS

  • Huge spike in ratings after promo was aired
  • Uriah Hall loved the spot and shared it on his social platforms

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