Donnie Yen & Liv Lo #PlanetorPlastic Campaign Spot

  • Pitched initial concept & script to important stakeholders
  • Reached out to various celebrities for interest to participate.
  • Successfully got final celebrities on board and contracted after rounds of negotiation, and directly liased and coordinated both talent and managers on brief and logistics
  • Gave direction and supervised external production house and CG partners to execute the vision
  • Oversaw every phase of production:  budgeting, pre-production, casting, scripting, rough-cuts, fine cut and final delivery.
  • Built a digital promotional plan leading up to spot launch, and executed the promo posts (including captions) with help of in-house designers
  • Worked on targeted digital media buys based on social media insights

Social Results

    400k+ views, 268 profile visits, 30k reach, 24k likes, one of the videos with the highest engagement over the past year, and reaching 49% of accounts that were not our followers
    1.1mil reach, 324K views, 23k engagements


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Lead Producer: Joy
Associate Producer: Sugar
Senior Designer: Mokona
Designer: Grace
Production House: Crossfade Creative