Planet or Plastic? Campaign

  • Took on the brand’s biggest year-long initiative of 2018, the ‘Planet or Plastic?’ campaign that aims to reduce the worldwide use of single-use plastic
  • Was responsible for revamping the overall strategy after taking on the project, and curated content on our social media platforms for this campaign
  • This includes sourcing for buzzworthy footage, creating materials from scratch, and reaching out to various KOLs for IG takeovers
  • A month since launch, there has been an increase of 5k followers on Instagram (@NatGeoAsia), and 5.6 million people reached for one of the videos posted on Facebook.

*To be updated

Credits
Producer: Joy
Associate Producer: Sugar
Graphics: Grace
Channel Executive Producer: Manju