- Took on the brand’s biggest year-long initiative of 2018, the ‘Planet or Plastic?’ campaign that aims to reduce the worldwide use of single-use plastic
- Was responsible for revamping the overall strategy after taking on the project, and curated content on our social media platforms for this campaign
- This includes sourcing for buzzworthy footage, creating materials from scratch, and reaching out to various KOLs for IG takeovers
- A month since launch, there has been an increase of 5k followers on Instagram (@NatGeoAsia), and 5.6 million people reached for one of the videos posted on Facebook.
*To be updated
Associate Producer: Sugar
Channel Executive Producer: Manju