Cesar’s Recruit: Asia S1 & S2

• Executed a 11-week promotional plan for ‘Cesar’s Recruit: Asia’ Season 1
• Created a variety of content that gave the programme an all-rounded promotion
• Worked closely with Programming, Scheduling, Marketing, Local offices and the Sales team
• Managed budgets, talents, crew and schedules to film in various S.E.A locations
• Provided art & creative direction and supervision for all components of the project, including the digital & design components
• The success of Season 1 put me in charge of Season 2’s campaign
• Created even more promotional content for Season 2, including digital shorts of Cesar Millan’s Asian Food Tour, as well as client branded content.
• Created over 40 different promotional clips for on-air and off-air for each season, all keeping within a very limited client budget and tight filming timeline

RESULTS

Season 1

• Premiere episode skyrocketed ratings by 4031%, and became the top programme among all factual channels in the past 5 weeks
• Received positive feedback from client with the overall campaign

Season 2

• Average timeslot rating during premiere of Season 2 tripled from the average of past 12 weeks (+192%)
• The finale recorded 0.278 TVR in Singapore, which was the top telecast amongst all airings (included premiere and repeats) of the series.
• Timeslot rating improved notably by 222%, as compared with the average of past 12 weeks before telecast.
• Facebook page garnered a total of 46k followers