Cesar’s Recruit: Asia S1 & S2

• Conceptualised and executed an 11-week broadcast and digital promotional plan for ‘Cesar’s Recruit: Asia’ Season 1
• Produced and directed all shoots, oversee post-production and sponsored content, to ensure all deliverables are executed under global brand standards of excellence
• Managed relationships with production house, channel stakeholders, Marketing, Local offices and Sales team to coordinated seamless execution and conceptualise creative strategy
• Managed budgets, talents, crew, and logistics to film in locations across Asia
• Success of Season 1 put me in charge of Season 2’s campaign
• Conceptualised and executed promo strategy for Season 2, including client sponsored vignettes and the Cesar Millan’s Asian Food Tour digital short
• Worked within a limited client budget and tight filming timeline for both seasons

RESULTS

Season 1

• Premiere episode skyrocketed ratings by 4031%, and became the top programme among all factual channels in the past 5 weeks
• Received positive feedback from client and channel stakeholders with the overall campaign, which contributed to a Season 2

Season 2

• Average timeslot rating during premiere of Season 2 tripled from the average of past 12 weeks (+192%)
• The finale recorded 0.278 TVR in Singapore, which was the top telecast amongst all airings (included premiere and repeats) of the series.
• Timeslot rating improved notably by 222%, as compared with the average of past 12 weeks before telecast.
• Built and grew show’s digital presence by 40%